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#4 Turning Braun Strowman into the "Nearly" Man of WWE
This was what Braun Strowman's year looked like. He lost to Roman Reigns in the Elimination Chamber for the No.1 contender's match. Then he couldn't win the title again when he encashed the Money in the Bank contract after countless horrible cash-in attempts.
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Then at the Crown Jewel, he was squashed by Brock Lesnar and it is highly anticipated that he will lose to Brock Lesnar again at the Royal Rumble.
Braun Strowman is one of the most popular wrestlers in WWE and he is over with the Crowd as well. By not putting the title on him at any of those instances, WWE has put off the Crowd and they're not even bothered by who the Universal Champion is.
One of the reasons why Raw's ratings have suffered is because of a lack of a face for the Brand as Brock is absent most of the time.
With Braun, they had a great chance to actually put the title on him and for once have a fan favourite be at the top of the food chain.
