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#3. WWE avoiding putting the Intercontinental Championship on the line at pay-per-views
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The last time that WWE had booked an Intercontinental Championship match on pay-per-view was WrestleMania 37. That's right, it's been close to a year since the Intercontinental title was defended outside of SmackDown, and so much time has passed that even the term "pay-per-view" no longer exists for WWE.
The last Intercontinental Championship match at WrestleMania 37 was between Big E and Apollo Crews. Since then, Crews went on to have a relatively underwhelming reign before dropping it to Shinsuke Nakamura, who seemingly suffered the same fate.
See who is stunned by Hulk Hogan's words HERE
WWE seems to have made no effort into making the Intercontinental Championship relevant. Over on RAW, the United States Championship was used to elevate Damian Priest, who dethroned Sheamus -- who had a good run with the title.
The Intercontinental title should be made relevant again. As of now, the title holds little significance and it should be used to elevate other up-and-coming superstars on the SmackDown roster.
