5 negatives from Brock Lesnar's 2017 run in WWE

#2 Claiming he would leave if he lost the title at Summerslam

Pointless stipulation.

As the WWE has shown over the years, there are many ways a storyline or feud can have the wind taken out of its sails. Normally, as with most things in life, the minute something becomes predictable, we tend to lose our emotional investment in it. Wrestling storylines are no different, and one such example in 2017 was the Summerslam main event that saw Brock Lesnar defend his Universal Championship in a Fatal Fourway.

In an unexpected and highly unnecessary announcement in the build-up to Summerslam 2017, Paul Heyman declared that should his client not retain his championship in the four-way match, he would leave WWE for good.

In Vince McMahon's eyes this was presumably a way to give an added layer of intrigue to the bout, but for the rest of us, it pretty much guaranteed Lesnar would be keeping the title.

Considering the Beast publically retired from UFC in February this year, it seemed an almost impossible prospect that he would also give up Professional Wrestling. Going into the match, the attempts by Samoa Joe, Roman Reigns and Braun Strowman felt all but futile. Yes, the match did deliver in a number of ways, but the excitement factor pertaining to the result had been stifled.

Heyman might be a genius when it comes to hyping up matches as must-see affairs, but on this occasion, he did a lot more harm than good.