#2 An unsanctioned blood feud
Gargano and Ciampa do not need a title to tear the house down. They have the best story going in all of professional wrestling today. A story that the whole audience is highly invested in. A story of friendship, of betrayal and of revenge.
Ciampa began NXT by stating how much of a living hell Gargano had made his existence. Regal stipulated that the two men would square off in an unsanctioned match at NXT TakeOver: New Orleans. This is a match that could potentially be the Match of the Year, even before the bell rings.
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Months of build will finally come to a head at New Orleans. If this match doesn't go on last, the crowd may be emotionally drained out for the other matches.