5 of the best WWE Intercontinental champions, and 5 of the worst.

#4 One of the worst: Billy Gunn

When a reporter asked Jim Ross how far the WWE intended to push Billy Gunn in 2000, Ross famously replied "to the moon!"

Alas, the moon refers to Gunn's favorite pre-match pastime rather than his actual elevation. Dropping the popular if admittedly limited "Mr A**" character in favor of the ill-conceived "the One" gimmick didn't really help him much. Gone was the bad boy attitude and nonconformist ways, replaced with another white man 'elitist' gimmick.

Gunn fell flat in this persona, so much so that he lost his IC title in less than three weeks to Chris Benoit.