#5 The Ugly - The Opening of SmackDown LIVE

SmackDown LIVE opened with Becky Lynch, Charlotte Flair, and WWE Champion Carmella making their way to the ring. The three women exchanged the typical banter over which of them was the very best.
Carmella in predictable heel fashion attempted to divide and conquer Lynch and Flair. She told Lynch that she had virtually no chance of defeating Charlotte Flair and should be concerned about Flair's presence in the match.
This is despite the fact that Lynch cleanly defeated Charlotte only months ago on SmackDown LIVE, but WWE Creative has a very short memory.
Charlotte wasn't having any of it and interrupted Carmella to remind her that her greatest successes occurred due to her ability to get away with bending rules, as well as her unearthing of one James Ellsworth.
This is despite the fact that Carmella defeated Charlotte on multiple occasions without any help from Ellsworth whatsoever.
The ugliest moment of this segment came when Charlotte uttered the following,
"You wonder why the WWE Universe doesn't respect you? It's because you're a Diva living in the women's era."
Sure Carmella is hated, and arguably with her model good looks, reality tv personality, and toned physique is more Diva-ish than Charlotte or Lynch, but Charlotte didn't only insult the WWE Women's Champion, she buried her.
If either Lynch or Charlotte are victorious in the match, what will it matter? After all they didn't beat a respected member of the Women's Evolution. They beat a Diva.
To make matters worse, Carmella embraced the insult in clueless fashion. Ignoring the last several years of wrestling history, she snapped back,
"I am a Diva and I'm damn proud of it."
Carmella went on to talk about how she was more beautiful and charismatic then the other two, once again simply proving Charlotte's ill conceived point.
The SmackDown Women's Champion eventually brought it around, pointing out the fact that she's champion while Flair and Lynch aren't, but by then it was too late. She and Charlotte had already resurrected the bygone Divas era.
Why would WWE Creative label their crowning glory, the champion of their own division a Diva? It only hurts the product in its entirety and cheapens the progress made in the Women's Evolution, something Carmella has very much been a part of.
I thought the WWE moved on from the term Diva, moved on from pink butterfly belts, three minute pillow fights, and looks based talent, but for some reason WWE Creative wants us all to remember, and wants us to believe that the face of the SmackDown Women's Division isn't a part of its future, but instead a relic from a past era.
Does Sunday's SmackDown Women's Championship Triple Threat Match have any meaning left after this debacle? Only time will tell.
Becky Lynch has been challenged HERE.