#4 Babyface Ryback
In this writer’s honest but unpopular opinion, Ryback was a very good babyface during his rise to the main-event scene in 2012.
Then nicknamed “The Human Wrecking Ball”, he challenged for CM Punk’s WWE Championship at back-to-back PPVs, Hell In A Cell and Survivor Series, towards the end of the year and then joined forces with Team Hell No to face The Shield in their first WWE match at TLC.
Three months later, “The Big Guy” turned heel the night after WrestleMania 29, where he lost to Mark Henry, and WWE decided to take away his popular “Feed me more” catchphrase – the main part of his character that encouraged fans to cheer him on.
When you consider that the former Intercontinental champion didn’t win a single PPV match from August 2012 until he turned heel in April 2013, it’s pretty clear that his babyface run was cut short (and poorly booked) before it reached its full potential.