Making the United States Championship a #1 contenders’ championship
That heading may not have made sense, and that’s okay.
Since the WWE World Heavyweight Championship is the primary championship in WWE and the Intercontinental Championship is the next in the hierarchy, the United States Championship could be used in a unique way.
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What if only the holder of the United States Championship could challenge the WWE World Heavyweight Champion? Assume Seth Rollins is the WWE World Heavyweight Champion, and John Cena is United States Champion, and Cena challenges Rollins.
If Rollins wins, then Cena must put his title on the line against someone else, and if he wins he can challenge Rollins again, and if he loses, he loses his #1 contendership to someone else. If Cena wins, then Rollins becomes US Champion to serve his rematch clause, and the same criteria mentioned above will apply.
This way, the United States Championship becomes very important, and a truckload of people would be fighting over it, which could be highly beneficial for it.