#3 Jericho costs Owens
We all know that it's coming.
Chris Jericho vs. Kevin Owens at WrestleMania 33 seems to have been set in stone for months now, and it's almost time to pull the trigger on one of them turning heel. Owens should probably be the one to do it, considering that he's the most natural heel in the world. However, there's also a possibility that it could be the creator of The List who turns to the dark side.
Jericho could state that he never liked Owens, nailing him with a codebreaker whilst Goldberg and the referee have their back turned. It would make Owens look stronger than he would if he just lost a straight up match against the former WCW Champion, and it would easily accomplish the goal of planting the seeds for Jericho vs. Owens in Orlando.
Make it happen, WWE. Up next we have a slightly more favourable option than the number one choice.