#3 Finn Balor

Finn Balor performed excellently during his ladder match at Money in the Bank this year. Perhaps his most notable involvement was hitting the Coup De Grace from a ladder. However, his was unsuccessful, as Braun Strowman would be victorious. Regardless this match proved Balor's immense skill.
Since debuting from NXT Balor has been the Universal champion, see video below. Nevertheless, his performance since has been hindered. Of course, he suffered an injury which is a setback to any athlete. However, WWE has no investment in Balor at present. What seems to be missing?
Balor has immense potential and could be successful. Moreover, his plethora of experience would elevate any opponent. Therefore, it is questionable why WWE has yet pushed him. They could be waiting for the right story-line. Either way now is the time for Balor to move forward. One such direction is winning the Intercontinental championship. Moreover, Balor and Ziggler would make an excellent pairing.