#2 Vince McMahon wants Roman Reigns to be the face of WWE
It's not surprising that Vince McMahon is heavily invested in Roman Reigns. Since debuting on the main roster, The Big Dog has acted as a loyal employee to Vince, who also awarded him with multiple championship reigns and WrestleMania main events.
Last year, he got diagnosed with leukemia and missed several months of in-ring action. But now that Reigns has returned to WWE, it isn't surprising that Vince would want to push him again. Considering the fans are also behind him, it wouldn't be a problem.
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However, Seth Rollins is seemingly the biggest babyface in WWE (after Becky Lynch) and it wouldn't allow Reigns to capture this spot. It could be why Vince may want to turn him to a heel and make the fans cheer The Big Dog, who is feuding with possibly the most hated Superstar, Shane McMahon.