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#1 To get more over with the fans as a modern-day antihero
It's no longer the 1980s when wrestling was dependent on kayfabe. Back then, WWE was all about heels and faces. There were no social media and the internet wasn't popular enough to reveal the secrets of pro-wrestling.
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It is why a majority of fans believed that heels are bad guys and faces are real heroes, which isn't true. Some of them also believed that wrestlers are enemies of each other and what we see on television (or in the arena) is 100 percent true.
Check out which wrestler EC3 finds cute RIGHT HERE
However, things have changed a lot since then. WWE fans no longer follow the 'heel-face' rule. They know who deserves to be cheered and who doesn't. Many heel Superstars today get cheered by the fans, while some face wrestlers receive boos. Rollins is currently acting as an antihero which could be beneficial for him.
In 2018, Becky Lynch did similar things when she did heelish things but still got cheered by the fans. It resulted in her becoming the face of the women's division, and WWE may want it to happen with Rollins as well.
