5 Problems with WWE Creative that the company still needs to address

#3 Always catering to Brock Lesnar

'The Beast' has a lot of pull in the WWE.

WWE suffered through some of its lowest ratings in history when Brock Lesnar was Universal Champion. By not having a consistent presence from the brand's top champion each week, it lessened the title's importance to a degree. Some people may have argued that it made the belt seem more prestigious due to it's special appearances, but the title is not a yearly PPV. It represents WWE and the Superstar holding it should be a consistent representative of the company.

Lesnar is a huge name in the sports world and because of that, he gets to call the shots on what he does or doesn't do. He rarely loses to smaller guys like AJ Styles, Daniel Bryan, or Finn Balor, but he did at least make them look good in defeat. Kofi Kingston, however, wasn't so lucky.

'The Beast' does provide his opponents with an almost insurmountable obstacle to overcome, but that has really only helped two of the roster's current full-time workers in Roman Reigns and Seth Rollins. Neither of those two needed a rub because they have already been established as top stars in the WWE.

People like Braun Strowman or Samoa Joe could have really helped the company out as top stars when challenging 'The Beast.' Instead, Lesnar showed up once every couple of months in order to build up to one of his few defenses. To his credit, he does bring eyes and money to the product, but that's largely because of the trouble WWE has had with creating a new crop of stars over the last few years. Due primarily to this, the company might feel like they need Lesnar more than they actually do.