#3 Sparking new rivalries
The Battlebowl concept invites partnerships between reluctant partners who don’t entirely trust one another. It also invites characters that seemingly get along well enough to develop dissension among them based on the perception that one of them is the weak link or cost the team a victory. As such, Battlebowl offers an organic way to start new rivalries.
Thus far, AEW has been successful at developing storylines and feuds pretty organically. However, with the pressure looming of producing weekly, episodic television, it wouldn’t hurt to start thinking about opportunities to generate new grudges as the makeshift tag teams from Battlebowl splinter.
From another angle, if an established tag team were to be so lucky as to wind up together in the Lethal Lottery, and yet wind up losing to an ad hoc team, that might be enough to drive a wedge between them. While it’s probably too soon to think about breaking up most of the teams in AEW, in the long run, this would be one device for doing so while pushing the new tag team that beat them.