#2 Marketability
While it's not even remotely the most important factor here, Alexa has the right look necessary to thrive in the WWE. Her small stature works with her gritty in-ring work, and her natural beauty makes it difficult for fans not to be drawn towards her the second she walks out onto the ramp.
Her Harley Quinn character, as well as her ability to constantly re-invent different aspects of her attire, makes her one of the most valuable assets WWE has on the women's roster.
The clear demand for more merchandise related to Bliss has resulted in her popularity soaring even higher, making it hard to argue that she's one of the most marketable women in professional wrestling.
It's not like they're ever going to be short on ideas, either. Bliss can make a lot of different styles work dependent on her character alignment, which is rare considering how many women within the industry tend to be one dimensional. With that being said, let's expand on the idea of her adaptability.