#3 To ensure that the Christmas episode of SmackDown was a big one
The Christmas Day edition of SmackDown really proved that WWE put a lot of effort during the holidays, at least for the Blue brand, to create compelling programming. This is not usually the case, with WWE putting throwaway Christmas-themed episodes of RAW or SmackDown instead.
RAW may remain a tedious watch at times, but SmackDown has been excellent in the past few months. WWE made sure that did not change, despite the fact that this episode was taped. Three titles were in the line, all of which were contested between the top stars in all of WWE.
Roman Reigns and Kevin Owens opened the show in a Steel Cage Match, before a stacked triple threat match for the WWE Women's Tag Team Championship featuring the likes of Charlotte Flair, Asuka, Sasha Banks, and Bayley, among others. SmackDown concluded with Big E defeating Sami Zayn.
One way to ensure that viewers would tune into FOX on Christmas night is to book a title change and a popular one at that. Big E's show-closing victory was certainly a great way to celebrate Christmas for WWE. SmackDown is firing on all cylinders and Big E winning the IC title proves that it won't change, even for the holiday season.