#4 Keeping the title off of Lesnar
Brock Lesnar is probably the biggest star whom WWE has at its regular disposal (for example, not having to compete with The Rock’s movie schedule). There’s a certain logic to him holding the company’s top title, and a logic to WWE keeping him special as a part-time attraction who only shows up at and in the build to major events.
The dynamic of Lesnar as a part-time champ has worn thin, however. The match quality has been uneven, the Suplex City match formula feels stale, and there’s a real sense of unfairness to guys working week in and week out and hitting the house shows getting shortchanged when they’re locked out of the world title picture.
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Lesnar will probably hold world titles in his future, but after dominating the title scene for most of the last two years, it would be refreshing to see others work title matches for a while.