#5 Drawing power is overrated
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If you’re a follower of Dave Meltzer and other such personalities, this might seem blasphemous. But in the modern WWE, single-event drawing power is almost irrelevant.
Sure, the company wants to put names on the card that will draw in viewers. But since new viewers get their first month of the WWE Network free, the focus should be more on storylines and personalities that will keep fans watching long-term.
Since Lesnar frequently appears in very short bursts and is then gone for long periods of time, he doesn’t fit this bill in the least.
On top of that, there’s very little evidence that Brock Lesnar is even the draw that he’s made out to be. In 2015, the two episodes of RAW with the lowest viewership outside of American football season were in the build to Lesnar’s WWE World Heavyweight Championship showdown against Seth Rollins at Battleground.
In 2016, also excluding the July 4 holiday that fell on a Monday, RAW’s smallest audience came during the build to Lesnar’s SummerSlam matchup with Randy Orton.
All those things considered, the WWE made a massive mistake risking all that damage to its flagship show for a talent that can’t deliver the viewers he once could.
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