Definitely, do matter: Even though wrestling is scripted, champions still earn their gold.
While some may believe that wrestling companies simply put the belt on whomever they wish, the reality is more complicated than that.
In order to be considered for world champion status, a wrestler has to have an outstanding work ethic, be willing to help younger less experienced wrestlers in a leadership role, and be able to successfully bear the standard for their particular brand.
Men like John Cena exemplify what it takes to be a champion. While some might knock Cena's lack of technical ability, he cannot be accused of simply phoning it in. John worked very hard, often to the detriment of his physical and emotional health, in order to be worthy of the championship.
Edited by Shiven Sachdeva