5 Reasons championships don't matter anymore in wrestling, and 5 they still do

Don't matter: Too many title reigns have watered down title significance.

In Bob Backlund's day, title reigns could last a year or more.

At one time, wrestling titles changed hands rarely. If someone won a title belt, they could be expected to hang on to it for at least a year, providing they were not injured or failed to resonate with the crowd as champion.

These days, it seems that many wrestling titles change hands as often as the wind blows. There were nine title changes among five different men for the WWE United States title in 2017 alone. This practice has made titles less significant than in times past.