#2 Jericho Becomes An Even Bigger Heel

Chris Jericho has definitely done a very good job playing his role as a bad guy since his last departure from WWE.
He did a great job in WCW and WWE as well, obviously, but right now, as he is reaching the final stages of his nearly 30-year career, it's more important than ever. Not for him, but for AEW and for its young and unestablished talent.
If Jericho, who has already been positioned as ungrateful, unstable, and unwilling to believe anybody's opinions but his own, were to lose the title as quickly as he won it, the man's mind would be blown.
If you think he's crazy now, just wait until he has his validation as the man who makes AEW important ripped away from him. Jericho, with all filters off and nothing to lose, would be wildly entertaining and, more importantly, an even more important man to be conquered.
Yeah, it would be great for anyone to defeat him and stop a long reign as the cocky, overbearing champion, but he doesn't have to be champion to be a very important man to beat.
Jericho was the choice to become AEW's first champion because he's a recognizable face to the wrestling world, both old and new. Once he shows up on TV and has it for a couple of weeks, the goal of getting people's attention in that respect has been accomplished.
That's when you move on to phase 2. Jericho loses the belt quickly to help make one new star, and then goes off the rails, allowing him to become a featured attraction without the limitations that come with being the World Champion. If you hold the belt, there's only so many people that could conceivably beat you.
If you're not the champ, the field opens up considerably. Jungle Boy isn't going to defeat World Champion Chris Jericho. He might, however, have a chance at getting a flash pin over crazy, out of control former World Champion Chris Jericho.
Joey Janela is going to be a giant star in the future, but he's not going to reach the World Title at this stage in the game.
He could, however, end up in a long-term program with Jericho, become a huge babyface and up his credibility ten fold. Then, when he gets a clean victory over the well-traveled veteran, he becomes a star. And you don't need the World Title for it.
Becky Lynch has been challenged HERE.