#3 Wrestling ability
Braun Strowman is not a great wrestler.
Don't get me wrong; he's not a bad wrestler. In fact, he's rather good.
Charlotte Flair to return and wrestle a CURRENT CHAMPION?
But when it comes to pure wrestling ability, Drew McIntyre would wrestle circles around Braun Strowman.
As such, Drew McIntyre is capable of having better matches with a wider variety of opponents, than Braun Strowman.
While Braun Strowman needs to be paired with a great wrestler to have a great match, Drew McIntyre is likely to have a good to great match irrespective of his opponent.
Being the top heel means being placed in high profile main events. The ability to deliver quality main event matches every single time is paramount to success in the role.