#2 To elevate the prestige of the WWE Championship
Before we talk about the Drew McIntyre vs Bobby Lashley clash, do take a moment to check out the interview we conducted with the challenger ahead of this weekend's massive bout.
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Let's not forget that the clash between Drew McIntyre and Bobby Lashley is for the WWE Championship. Somehow, Roman Reigns' reign (sounds like a tongue twister) has overshadowed this Championship.
There also seems to be no genuine contenders for the WWE Championship beyond these two men. But for these two titans to have a memorable Hell in a Cell match may just change things and elevate the entire division.
#1 The star power of Bobby Lashley and Drew McIntyre
Unlike the Attitude Era, WWE isn't pumping out megastars by the dozen anymore. Drew McIntyre and Bobby Lashley may legitimately be two of the only superstars on the male side of the RAW brand.
It makes sense for them to compete in the signature pay-per-view match because they are in the top rung of the WWE hierarchy.