#3 The company guy vs independent stars
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Vince McMahon has a type. One with a great build, great promo ability and a marketable look. A type that he likes to push as the top superstar. And John Cena fits the type like maybe nobody in history, at a time when independent superstars such as A.J. Styles and Kevin Owens are world champions on Smackdown and Raw.
In this new era, babyface Cena becomes the heel when compared to these significantly better workers; who aren’t initially seen as top superstars because they don’t have the ‘look’, but rise to the top because of their skill.
If you remember, both C.M. Punk and Daniel Bryan had their most memorable moments against John Cena, beating him to earn their upper card spots. So basically, for the fans, Cena is the enemy who is keeping their favourite independent stars from rising to the top of the business.
