#2 What does Balor do otherwise?
Finn Balor has been in a tough spot ever since his return from shoulder surgery.
He came in to RAW in the first brand split draft in 2016 with a mountain of expectation, and ascended to the top of the Red Brand almost immediately by defeating Roman Reigns to earn an opportunity to become the first-ever Universal Champion.
Balor won, of course, but disappeared immediately due to a shoulder injury sustained early in the Universal Championship match; in the intervening months where he rehabilitated his shoulder, Balor was supplanted atop the card by Reigns, and the title he never truly lost became mired in a seemingly unending Brock Lesnar part-time reign.
There's no place for him atop the card, and Balor Club has unofficially disbanded with Gallows and Anderson making their way to Tuesday nights; there are currently no other stories for the Irishman, and being anywhere but the top of the mid-card could be dangerous for a man many have seen as constantly being at risk of losing major stock with Vince McMahon due to his size.
Balor needs to stay active in meaningful feuds with talented opponents; leaving him out of the Backlash Intercontinental Championship match could seriously damage his stock in a very "what have you done for me lately?" WWE.