#4 It takes the focus off the company’s biggest prize
One of the biggest issues with having a Universal Champion that shows up so rarely is the awkward show construction that results from it.
WWE is meant to be presented as a legitimate sport where superstars fight to win matches and championships. When the biggest prize in the company is never seen on screen and no one is talking about it, it makes things confusing.
After Lesnar won the title at WrestleMania 33, Braun Strowman confronted him and said, “I see Roman Reigns has your attention. After I’m done with him, maybe I’ll have yours.” That set things off into a month-long feud between Strowman and Reigns that was the focal point of the red brand.
Now there’s nothing wrong with that feud on the surface. In reality, it has been quite good. But to have the Universal title put on the backburner like that is just strange. To have a combat show and not have anyone actively pursuing the most important title in the company makes no sense.
The title went virtually unmentioned during the peak of Reigns vs Strowman. That can’t be happening, and it’s one of the worst effects of having a part-timer like Lesnar as champion.