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#1. To fully establish Roman Reigns as a heel
Roman Reigns has been and will be the guy of WWE. With John Cena long gone and only appearing occasionally, Roman Reigns has been the biggest full-time Superstar that WWE has by far.
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WWE and Vince McMahon spent years trying to actively push Roman Reigns as John Cena's successor to the point where they tried to make him just like John Cena - but that didn't work.
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With WWE now in the COVID-era and things having changed quite a bit, it appears that the hesitation to turn Roman Reigns heel is finally gone. However, WWE still hasn't fully established Roman Reigns as a heel. It would be easy for him to simply beat down a babyface, but they needed to be careful about which babyface it was.
Jey Uso makes a lot of sense in that role since he's a family member of Roman Reigns and it plays in well to his storyline and character development. Jey Uso might be a sacrificial lamb to establish Roman Reigns as WWE's biggest heel today.
