#2 The possibility of Kevin Owens and Paul Heyman engaging in truly heated promo battles
There is probably nobody more gifted on the microphone in the current WWE active roster than Paul Heyman, someone who has been Brock Lesnar's advocate and mouthpiece for the longest time. At the same time, if someone does come close, it is Kevin Owens, who can be serious when he wants to and absolutely hilarious when he chooses to be. Nobody buys tickets after the bell rings, as they say, and so Paul Heyman and Kevin Owens could talk us into investing in this feud with their promos.
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They do say that there are few that can hold their own against Paul Heyman, which may be true, but if there's anyone that comes close to him in terms of promo skills, it is certainly Kevin Owens, one of WWE's most entertaining characters.
Plus, the current incarnation of Roman Reigns is no slouch on the microphone either, and so his verbal duels with Kevin Owens could certainly be gold as well.