#1 Logan Paul's mainsteam popularity attracts viewers to WWE television
WWE's biggest reason for having Logan Paul on WWE television is the huge fanbase that the YouTube star has at his disposal.
Logan Paul has over 27 million combined subscribers on YouTube with over 6 billion combined views on the platform. Paul also boasts 15 million followers on Facebook, 5.9 followers on Twitter and 18.9 million followers on Instagram. It's safe to say that Logan Paul has a significant online following.
Furthermore, Paul is treated as a mainstream modern celebrity, constantly being written about and discussed on mainstream websites, publications and social media platforms.
By having Logan Paul appear at WrestleMania in Sami Zayn's corner, Paul brings with him a large fan base that possibly has never watched the WWE product before or that hasn't watched in a long time.
In a day and age where WWE television ratings and viewership is lower than ever before, having a celebrity with the reach of Logan Paul appearing on WWE television and WrestleMania is smart business by WWE.
In addition, by being associated with Logan Paul on WWE television, Sami Zayn becomes exposed to a far wider and more mainstream audience than he ever has before. This could raise the profile of Sami Zayn and possibly elevate him into a higher position on the WWE totem pole.