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One of the most anticipated events on the WWE pay-per-view calendar - Money in the Bank - comes around once every year. Many superstars attempt to climb the ladder and retrieve the lucrative briefcase. Winning it will earn them a world title shot, which can be cashed-in anytime within the next twelve months.
Its significance is so important from a superstar and fan perspective, as it can conjur up some fantastic scenarios that leave a lasting effect for years to come. For WWE, it is a chance to really make an impact. Because of that, it has become one of the most popular events of all-time.
That being said, here are five reasons why Money in the Bank is so important for WWE.
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#5. Money in the Bank creates a buzz with fans
The WWE Universe absolutely loves predicting Money in the Bank. That's why it is so important for WWE to bring the event to life every year.
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Similar to events like the Royal Rumble and WrestleMania, it gets the WWE Universe talking. Fans start raising their opinions on who should be in the respective ladder matches and who should win them. It's a huge plus for WWE to have such coverage, especially on social media.
Money in the Bank has unofficially become WWE's fifth largest event of the year and the anticipation for it from the WWE Universe brings a lot of buzz.
#4. Adds unpredictability
One thing that can be said about Money in the Bank is that it brings a lot of questions and unpredictability. Who's going to be in the matches? Who will win it? Will there be any surprise entrants? Which superstar is going to pull off the craziest move from the top of a ladder?
For instance, take Money in the Bank in 2019, when Brock Lesnar showed up at the end of the match, replaced an injured Sami Zayn, and claimed the briefcase. A truly shocking moment.
The matches themselves are just as unpredictable, with a plethora of ladders surrounding the ring, you just never know what crazy moves are going to happen. You can guarantee that in future Money in the Bank ladder matches, there's going to be some innovative jaw-dropping moments.
#3. Changes the course of WWE storylines
When a WWE superstar wins Money in the Bank, they have the opportunity to cash-in their guaranteed world title opportunity anytime and anywhere.
This can immediately change the course of WWE storylines, simply by having that superstar able to cash-in at any time. Take The Miz cashing-in on Drew McIntyre immediately following his successful title defense inside the Elimination Chamber. The Miz's actions altered the road to WrestleMania.
For WWE, this is something they'll always have in their pocket to unleash when they feel the time is right to shock the WWE Universe.
#2. A fan favorite match
Come on, who doesn't love a ladder match full of destruction and chaotic action?
The ladder match has been a fan-favorite of the WWE Universe since its inception in the 1990s. It is one of those matches you just really can't take your eyes off. So by adding multiple men and women to it, you're just asking for carnage.
The ladder match is by far one of the most hotly anticipated matches in WWE history. It continues to raise the bar, especially when it comes to Money in the Bank ladder matches.
#1. Money in the Bank creates new stars
Winning the briefcase can change a superstar's career forever. It is so important for WWE to get it right, so they can create new stars for the future. Money in the Bank has done just that for multiple stars.
Carmella has to thank Money in the Bank for her rise in WWE. She captured the briefcase in controversial circumstances in 2017, but it ultimately catapulted her to a new level.
The same can be said for the first-ever Money in the Bank winner, Edge. Thanks to Money in the Bank, Edge won his first-ever WWE Championship, which propelled him to the main event scene in WWE for years to come.
