#3. Changes the course of WWE storylines
When a WWE superstar wins Money in the Bank, they have the opportunity to cash-in their guaranteed world title opportunity anytime and anywhere.
This can immediately change the course of WWE storylines, simply by having that superstar able to cash-in at any time. Take The Miz cashing-in on Drew McIntyre immediately following his successful title defense inside the Elimination Chamber. The Miz's actions altered the road to WrestleMania.
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For WWE, this is something they'll always have in their pocket to unleash when they feel the time is right to shock the WWE Universe.
#2. A fan favorite match
Come on, who doesn't love a ladder match full of destruction and chaotic action?
The ladder match has been a fan-favorite of the WWE Universe since its inception in the 1990s. It is one of those matches you just really can't take your eyes off. So by adding multiple men and women to it, you're just asking for carnage.
The ladder match is by far one of the most hotly anticipated matches in WWE history. It continues to raise the bar, especially when it comes to Money in the Bank ladder matches.
#1. Money in the Bank creates new stars
Winning the briefcase can change a superstar's career forever. It is so important for WWE to get it right, so they can create new stars for the future. Money in the Bank has done just that for multiple stars.
Carmella has to thank Money in the Bank for her rise in WWE. She captured the briefcase in controversial circumstances in 2017, but it ultimately catapulted her to a new level.
The same can be said for the first-ever Money in the Bank winner, Edge. Thanks to Money in the Bank, Edge won his first-ever WWE Championship, which propelled him to the main event scene in WWE for years to come.