#3 It opens up more possibilities for Royal Rumble winners
Let’s be honest, if Owens is still the Universal champion after his match on Sunday night, the only Raw superstars who could logically win the Royal Rumble would be Chris Jericho and maybe, and this is a big maybe, Sami Zayn.
Nobody else would make sense unless WWE wants to build up an entirely new feud from now until WrestleMania, which doesn’t seem likely. So if Owens is the champion, that means the Rumble winner will either be Jericho, Zayn, or a SmackDown superstar.
Charlotte Flair to return and wrestle a CURRENT CHAMPION?
If Roman Reigns is the champion, it’s a much different story.
Because of Reigns’ tweener status and history with multiple superstars, there would be a lot more possibilities for Royal Rumble winners. Braun Strowman has been a heavily rumoured name to possibly win the Rumble.
And while that match could be confusing as far as who fans are expected to root for, there are a lot of people who would like to see Strowman toss Reigns around the ring for a while.
Then there’s Finn Balor. He may not be healthy enough to enter the Rumble, but if he is, there’s a great story there. Balor beat Reigns the night of his debut, and Reigns said after the match that he wanted to face him again.
At the time, who would’ve thought Reigns would be the champion the next time they faced off?
And there are even a couple of dark horse possibilities like Rusev and Jericho. Rusev has unfinished business with Reigns after their U.S. title feud and WWE has discussed a face turn for the Bulgarian in the past.
And for Jericho, although it would put a damper on the nearly guaranteed match of him vs Owens, it would still make sense. A Jericho Rumble victory could cause a rift between the two men that could extend all the way into WrestleMania, leaving fans to wonder if Owens would interfere.
Ultimately, Reigns being champion would make the Royal Rumble even more unpredictable than it already is, and that is certainly best for business.