#2: Ronda Rousey has more fresh potential rivalries on Smackdown than current Champion Charlotte Flair
Ronda Rousey's chosen WrestleMania opponent, Charlotte Flair, has faced almost every woman in the division. There is a scarcity of fresh feuds left for her current reign.
Conversely, the Baddest Woman On The Planet would come up against stars like Naomi, Bayley and Shayna Bazsler.
This, and the fact that Rousey was mainly a RAW superstar during her first run, would be a breath of fresh air to both division and new champion.
#1: A Ronda Rousey WrestleMania win would be suitable for WWE's crossover appeal
Ronda Rousey is the biggest crossover female star in the entire industry. On top of being a former UFC Champion, she is also a movie star and a draw for mainstream coverage of the company.
One of the main advantages of having Rousey on the roster is bringing more eyes to the product.
The Rowdy One's Royal Rumble return and win was widely covered by the media and her title win could bring even more eyeballs to the Showcase of Immortals.
Crowning Rousey Smackdown Women's Champion is what's best for business.