#4 His ability to have convincing promos
It was once said, ‘When he's good he's good, but when he's bad he's better'. That statement resonates when discussing Samoa Joe's ability to deliver a promo. As the Destroyer, Joe has been relentless in his pursuit of different challengers.
When he was in NXT, he could make fans believe he was being completely sincere, just to swerve everyone and turn on them. He could convince the fans that he was remorseful for his actions only to switch completely.
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In comparison, Brock Lesnar has had Paul Heyman convey messages on his behalf. Lesnar can deliver a promo, but Joe can and has given far more compelling promos regarding any and all opponents. Whether addressing AJ Styles or Kurt Angle, Joe has consistently delivered one passionate and meaningful promo after another.
It's a special quality to be either a heel and a face, and be convincing either way, but Joe is able to sell himself and has been able to do this consistently over the course of the last fifteen years.