5 Reasons why Seth Rollins must defeat Big E and become the next WWE Champion 

#4 Seth Rollins is a proven draw

To put it bluntly, Seth Rollins as WWE Champion has the potential to attract lapsed viewers who may not exactly be on board with Big E. As a member of The Shield, he was a contemporary of Roman Reigns, who's been procuring solid viewership numbers for the SmackDown brand.

The viewership numbers for RAW are significantly lower than that of the blue brand. Putting a proven commodity like Seth Rollins front and center may be just what the brand needs.

#3 Allows Big E the chance to win the Royal Rumble and dethrone Roman Reigns

Seth Rollins winning does not mean that Big E gets left out to dry. Many have touted him as the person to defeat Roman Reigns. This could happen if he goes on to win the Royal Rumble and go into the main event of WrestleMania. A loss to Seth Rollins could, then, be a stepping stone to something bigger. The rub from defeating Roman Reigns would make him a much bigger star than he is right now.