To put it bluntly, Seth Rollins as WWE Champion has the potential to attract lapsed viewers who may not exactly be on board with Big E. As a member of The Shield, he was a contemporary of Roman Reigns, who's been procuring solid viewership numbers for the SmackDown brand.
The viewership numbers for RAW are significantly lower than that of the blue brand. Putting a proven commodity like Seth Rollins front and center may be just what the brand needs.
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#3 Allows Big E the chance to win the Royal Rumble and dethrone Roman Reigns
Seth Rollins winning does not mean that Big E gets left out to dry. Many have touted him as the person to defeat Roman Reigns. This could happen if he goes on to win the Royal Rumble and go into the main event of WrestleMania. A loss to Seth Rollins could, then, be a stepping stone to something bigger. The rub from defeating Roman Reigns would make him a much bigger star than he is right now.
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About the author
Riju Dasgupta
Riju Dasgupta is the most-read active writer in Sportskeeda at the moment, across all sports. Having come on board in 2016, Dasgupta is best known for the 'Best and Worst' column, something that has become a staple for the site!
In addition to his writing responsibilities, Dasgupta is also the Assistant Manager of the Combat Sports division. In 4 years, Dasgupta has conducted over 150 interviews with stars from WWE, Impact Wrestling, PCW Ultra, WOS, UFC, ONE FC and the world of boxing as well.
In addition to everything he does in Sportskeeda, Dasgupta is also the bassist and lyricist for heavy metal bands- Albatross and Primitiv.
Before joining Sportskeeda, Dasgupta was a comedy writer for Star TV, where he scripted lines for the iconic Lola Kutty property, in addition to hit TV shows like Axe Ur Ex & UR Fired. He was also a columnist for Rolling Stone India.
Follow him on Facebook and Twitter, for regular wrestling updates.