#4 He’s become stale
After a lacklustre feud with Samoa Joe, Seth Rollins is now entering a feud that nobody wants to see, with Bray Wyatt. The Kingslayer is a distant figure on Monday nights, the build up to the Extremes Rules match was the only thing keeping him relevant on the show. Now he’s once again lost in a downward spiral that will take him closer to the mid-card.
Like Stone Cold Steve Austin said on his Unleashed podcast, Seth Rollins is not selling himself well enough as a babyface to the WWE Universe. There’s nothing to support or get behind with The Architect and putting ‘Freakin’ in your name doesn’t count as marketing.
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Nobody gets excited to see Seth Rollins anymore because his staleness has prevented him from becoming a draw or person of interest.