#3 He’s more comfortable playing heel
There are some superstars who were just so obviously born to be a heel. Regardless of how much the crowd cheers them, their persona and physique is still more suited to a heel nature. Someone like Kevin Owens just plays the complaining and arrogant heel persona so well, as he has the attitude to go with it.
Seth Rollins is a lean man with sleazy hair that resembles a man capable of evading all situations. That’s his look and the WWE should embrace it to the maximum.
Fans drowned out a popular wrestler with 'She's a racist' chants recently
The ‘cut the corner but full of potential’ heel is the one the fans become most invested in. Because they know Seth is capable of achieving more even though he refuses to accept it. Seth clearly excels in such a role and RAW will become more watchable if he’s allowed to do what does best: be the villain.