#3. WWE needed a marketable match for Roman Reigns because of Brock Lesnar vs. Bobby Lashley
Despite two Royal Rumble matches, even Roman Reigns won't be the most marketable match on the card. Brock Lesnar vs. Bobby Lashley is now official for the 2022 Royal Rumble, which many felt should have happened at WrestleMania 38.
Brock Lesnar vs. Bobby Lashley is the ultimate dream match, and no matter how big Roman Reigns is, he isn't in a match as big as that one. However, this seems to be WWE's attempt at giving Roman Reigns a highly-marketable match-up for the Royal Rumble.
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Despite them facing off on numerous occasions, Roman Reigns vs. Seth Rollins is a bout that can sell well and is WrestleMania-worthy in its own right. But it's still likely to be overshadowed by the hype of Brock Lesnar vs. Bobby Lashley - a probable main event of Royal Rumble.
Even if Seth Rollins didn't beat Roman Reigns all of a sudden, it's a match that can help sell tickets as well.