#4 Two hour format
There's something about Friday Night SmackDown's two-hour format that allows the show to flow in a way that Monday Night RAW has struggled to do so. Of course, a lot of that has to do with the filler content the company is forced to create for a three hour broadcast, but SmackDown seems to avoid that problem entirely with its two-hour format.
In fact, there seems to be a lot less filler on SmackDown, which is a welcome break after five hours of weekly WWE main roster programming. The two hour format also allows the company to focus more on the pro wrestling aspect of the show and really helps keep things on track.
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With that stated, this doesn't mean RAW is the inferior show due specifically to its time length. It's just that SmackDown finds better use of its limited amount of time. Perhaps that has everything to do with the jam-packed roster the Blue brand boasts, or maybe it's just better storytelling, but SmackDown is a cut above the rest.
In the end, Friday Night SmackDown has everything going for it and that seems to be paying off for WWE.