#1 Identity
If you have Mauro Ranallo and JBL on SmackDown Live, with Corey Graves and Michael Cole on Raw, those two shows have an identity.
Members of the WWE Universe will tune into the red and the blue brands knowing exactly what they're going to get because much like the actual rosters, the commentators are set in stone from the minute the first bell rings.
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You'll never tune in and wonder who you're going to be hearing for the next two or three hours because it'll start to feel like second nature.
If you treat the fans like they're a part of the family and welcome them in with familiar voices, then they're likely to be hooked for the remainder of the show. WWE needs to start building a legacy not just in the ring, but at the commentary table as well.
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