#1 He won't stay
When will the WWE learn that temporary buzzes and short-term pushes don't work in the long term? Unless you're going to use The Rock to put over a young talent there's not much point in him turning up once a year to steal the spotlight.
The WWE needs new stars, they need the next John Cena, they need novelty acts like Brahma Bull to help secure the future.
When you bring back a star of his calibre for one night only, it hinders the upcoming weeks.
If casual fans see The Rock at Wrestlemania they would tune into the following weeks of RAW only to find out that The Rock had only returned for one night, and then they'd tune out again, thus sparking a post-Wrestlemania hangover.
Great storytelling and continuity is the fabric that holds the WWE together, if The Rock isn't coming back to plant seeds for future major events, we don't want him here.
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