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#1 To get as many people involved as possible
This is perhaps the best possible thing that we believe the WWE 24/7 championship will achieve. Sure, will it be a comedy title? Yes. Will it be passed around freely and held by many different superstars? Yes.
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Will it get underutilized superstars on the card? Yes! That's the best thing that it can do, because there is a roster full of talented superstars who simply don't get a spot on the card. Instead of sitting in catering, it allows them to actually compete for a title and be a part of an interesting storyline.
The truth is that titles aren't what matter most to superstars. It's a consistent creative direction and being actively involved in good storylines. The 24/7 title, since it involves so many people, can lead to some solid storylines down the road, even if they're light-hearted in nature.
