#3 To give new stars the chance to shine

Between 2009-2013, nine Superstars won the US Championship without having been a World Champion before. However, in the same period of time between 2013-2017, only three Superstars — Rusev, Kalisto and now Baron Corbin — won the title having never previously been a World Champion.
While the US Championship used to be considered a platform for Superstars to make their name and go on to bigger and better things, that has not been the case for quite some time.
Perhaps a return to the former system of booking, starting with this reign with Baron, could give newer talents a chance to make an impression instead of relying on former World Champions to carry a title they have, let’s be honest, already surpassed.