#3 To help Ricochet the way John Cena helped him
In 2016 when AJ Styles turned heel by attacking John Cena, little did people know that it would be the rivalry that shot him into the stratosphere. To John Cena's credit, he did a magnificent job in putting Styles over as a legitimate threat and a main event superstar.
Right after their feud concluded in the summer of 2016 at SummerSlam, Cena went on a month-long hiatus while AJ Styles ended up challenging for and winning the WWE Championship. Knowing that Cena did all he could to help him, AJ Styles likely feels that by turning heel, he can help Ricochet the way that Cena helped him.
There's no doubt that WWE has huge plans for Ricochet and it can be seen based off the way they're heavily pushing him early on. We believe that AJ Styles will end up helping Ricochet big time.