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#1 He won't really fit with the current progressive, younger roster of AEW
AEW wants to sign a lot of younger talents so that they can have a chance to grow their own talent like WWE does in NXT at the Performance Center. Even though some of those superstars may already be somewhat established, a lot of them likely aren't and don't know a lot about the inner workings of the pro wrestling industry and how some older veterans might view/treat them.
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Some older wrestlers might be accommodating and willing to help the next generation, like Chris Jericho did with Kevin Owens, Tetsuya Naito and Kenny Omega, but Lesnar isn't known for his ability to get along with people. He's a well-known Conservative with strict beliefs. He isn't a fan of alternative lifestyles or alternative sexual preferences.
That's a big problem because two of the signees to AEW are Sonny Kiss, an openly gay man and Nyla Rose, a transgender female superstar. Those are two huge steps in the business, steps that WWE has probably talked about taking but not pursued due to fear of backlash from sponsors or other political connections.
That's all well and good for them because it's their company and they are a PG product. They don't openly promote or bash the types like Kiss and Rose, but they aren't championing wrestlers like Darren Young and Sonya Deville by acknowledging that each is LGBT. Letting Finn Balor have a rainbow on his trunks for one PPV doesn't count.
It's not something that they should need to do, but in today's society, we see those LGBT actors, athletes, celebrities and personalities represented a lot more so than they have been even only less than 10 years ago.
Lesnar doesn't like to interact with his co-workers unless they are his friends, so I cannot imagine that it would be a good thing to sign him if it's known that he wouldn't respond well to someone who lives a different lifestyle than he does.
