#1. Ending the show on a high note
Money in the Bank was a great show that ended with Brock Lesnar making a surprise entrance and then winning the contract. Extreme Rules was another solid show where WWE lost any amount of goodwill by following up the main event with a Brock Lesnar Universal Championship win.
Now, SummerSlam was a really solid card from beginning to end. You had Goldberg gain a measure of redemption, you had The Fiend make his debut, and you also had a variety of other really good matches.
Having Brock Lesnar stand tall when the show was done would have just enraged fans to no end. And this is why I thought that Seth Rollins picking up a victory without any real trickery was a good move.
It is definitely time for WWE to invest in their full-time stars and not rely on part-timers for the big ratings.
Major rumor about recently released stars HERE