#4 To get the WWE Universe involved
While Crown Jewel is set to be a big event with two massive matches involving Cain Velasquez and Tyson Fury, there is still not as much hype among the WWE Universe as one would expect.
Last time the company took to the Kingdom, fans were extremely excited about the match between The Undertaker and Goldberg, but nothing of substance has come out from this event yet even though the company has booked many major matches.
There could be many reasons for this, as fans have been unhappy with Lesnar’s WWE Championship win, the end of Seth Rollins and Bray Wyatt’s match at Hell in a Cell, and Strowman’s own failures in recent times. Top that off with a number of controversies surrounding Saudi Arabia, and we have a big problem for the company.
As the company’s main interest is to entertain the WWE Universe, the segment could be seen as another attempt to ignite some more interest among the wrestling and boxing fans for the match between the two big men at Crown Jewel.
There’s no doubt that the company must have paid top dollar to attract Tyson Fury to their ring, and now they will have to do everything possible to ensure that every penny pays off at the end of the day.