#2 Marketable
To be the face of the WWE, you've got to have the look; Stone Cold had it, The Rock had it, John Cena certainly had it, and despite many fans disagreeing, Roman Reigns was a hero for millions around the world. But the "face" of the company also has to be marketable as WWE has evolved from being just a wrestling promotion and has dipped its feet in several avenues.
Braun Strowman, with his huge presence (literally and figuratively), is a Superstar who fits the bill to be the face of the company. He has the charisma and the look to keep WWE at the top in the battle between wrestling promotions, and his big size will certainly get tongues wagging in the pro wrestling world as well as in mainstream media.
A former WWE writer just went after JBL for his comments HERE
This will bring in more fans to the WWE, which in turn will help the company grow and keep the product interesting.
Strowman has shown a lighter side of him, that of a caring and compassionate Superstar; it no longer is only about what goes on inside the ring anymore.