Keeping with the theme of quoting TV shows, to paraphrase a moment from Westworld, people don't return to something for the obvious and the garish. The return for the details and the subtleties.
When you have someone who hasn't wrestled in months become a bigger social media buzzword than your active Champions, then you know that you are on to something.
In a lot of ways, the Firefly Fun House promos are the best vignettes that WWE has made in some time, far better than what they're doing with Aleister Black and definitely miles better than what they did with Emmalina.
You often see AEW fans hijack posts by WWE, and hence, the company needs a lot of goodwill on social media. Bray Wyatt is beloved by one and all and is bringing this goodwill to the online space for his company.
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About the author
Riju Dasgupta
Riju Dasgupta is the most-read active writer in Sportskeeda at the moment, across all sports. Having come on board in 2016, Dasgupta is best known for the 'Best and Worst' column, something that has become a staple for the site!
In addition to his writing responsibilities, Dasgupta is also the Assistant Manager of the Combat Sports division. In 4 years, Dasgupta has conducted over 150 interviews with stars from WWE, Impact Wrestling, PCW Ultra, WOS, UFC, ONE FC and the world of boxing as well.
In addition to everything he does in Sportskeeda, Dasgupta is also the bassist and lyricist for heavy metal bands- Albatross and Primitiv.
Before joining Sportskeeda, Dasgupta was a comedy writer for Star TV, where he scripted lines for the iconic Lola Kutty property, in addition to hit TV shows like Axe Ur Ex & UR Fired. He was also a columnist for Rolling Stone India.
Follow him on Facebook and Twitter, for regular wrestling updates.
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