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#3 It becomes a great social media talking point
Trending
Keeping with the theme of quoting TV shows, to paraphrase a moment from Westworld, people don't return to something for the obvious and the garish. The return for the details and the subtleties.
When you have someone who hasn't wrestled in months become a bigger social media buzzword than your active Champions, then you know that you are on to something.
Fans drowned out a popular wrestler with 'She's a racist' chants recently
In a lot of ways, the Firefly Fun House promos are the best vignettes that WWE has made in some time, far better than what they're doing with Aleister Black and definitely miles better than what they did with Emmalina.
You often see AEW fans hijack posts by WWE, and hence, the company needs a lot of goodwill on social media. Bray Wyatt is beloved by one and all and is bringing this goodwill to the online space for his company.
