#2 Can't have a no-show from both World Champions in a week
While Brock Lesnar possesses the WWE Championship on Monday Night RAW, it is "The Fiend" Bray Wyatt who is the Universal Champion on Friday Night SmackDown. Now the biggest issue with these two being the World Champions on the two brands is that you might end up with neither of the two appearing in a week - which doesn't encourage the fans to come and attend the shows.
Especially when we look at this past week's RAW in Salt Lake City, Utah, where fans came to attend the Red brand's show even after the terrible weather, they deserve to be treated with an appearance from their champion.
With continuous appearances from someone like Brock Lesnar, who indeed is a special attraction on the roster, WWE can encourage fans to attend their weekly shows, ultimately improving the attendance.
While Bray Wyatt does appear on most SmackDown's in usually his Firefly Funhouse segments, we don't always get to see him or The Fiend live in the ring. Having Lesnar also not appear might lead to fans rioting - something the company does not want in their peek season.